Think about who your target market is, and who the target decision makers are. This is a must whenever you want to promote your law firm, especially if it’s a new one. On the other hand, check out the excellent lawyer geofencing service for your law firm as well.
When you meet prospective clients, focus on their immediate needs, even though they have nothing to do with your practice. Perhaps the need to urge that person is to find a dentist. If you know a dentist, you can immediately connect it, so that person will likely remember you more when they need services that are in accordance with your practice as a lawyer.
In addition, arrange a monthly dinner program with classmates (lectures) in law school first. Try inviting friends who have different areas of practice so that they can open up opportunities for referral cooperation (cooperation to give mutual references to each client).
Then, develop a marketing plan related to activities that you like. If you like writing, try to consider starting an electronic bulletin. If you are more comfortable working with people directly, consider doing voluntary work whose activities support your practice.
Focus on lawyers who have the same level as you or who is your age when choosing the people you want to invite referral cooperation. More experienced lawyers usually have people they trust to refer to when handling cases.
Don’t market a personality that is different from your true personality. Be yourself and find out the best way to present yourself in an interesting way.
Advertise yourself to the right target. For example, a lawyer who handles accident cases will send advertising letters to the accident victim or his family.
Finally, you can also use Twitter social media to promote yourself. How you can post things about the law in your account. ‘Speak ‘at around 1.00-3.00 in the afternoon to get a lot of clicks. You can schedule tweets sent by automated services. However, you should not post twitter at the hours when you are handling a case. Because the client might think you are busy twitter while defending clients.